strategic content for bold brands


MO&Co. is a creative content company founded by Simon “Mo” MacRae, leveraging his 25 plus years experience as creative director, designer, writer & film director.

We specialise in bringing brands to life in the minds of consumers by telling rich stories, beautifully crafted across multiple creative disciplines. Brand films, TV commercials, digital video content, long form, crowdfunding, copy, design.

We work with smart, determined brands who want results more than activity.  Companies with a bold vision & individuals with the confidence to make decisions.

We are more diverse than a production company. More nimble than an agency. 

We don’t have a flash reception.

We don’t do meeting speak.

We're passionate about creating great work and love working with people who are passionate about their brand.

We work hard.

We have fun.

We create memorable and engaging work that resonates with consumers and brings brands to life.



Simon “Mo” MacRae is one of Australia's most in demand commercial directors, with over 25 years experience in advertising and film production working on international brands such as Volvo, CNN, Intel, Coca-Cola & Reebok in Sydney, Singapore and New York. 

In 2007 Mo won the million dollar screenplay competition, Project Greenlight Australia, with his brother Kenn. They went on to direct their feature film “The View From Greenhaven” starring Wendy Hughes & Chris Haywood, which ran in cinemas across Australia and New Zealand for 31 weeks. 

He has gone on to direct some of Australia’s most loved TV commercials including Mother Energy Drink, Gatorade with Tim Cahill and the Sam Kekovich “Australia Day” ads for AMLC (Lamb). His work has been recognised by award juries and major press worldwide for design, art direction, writing and effectiveness.

Mo delivers keynotes and training on the craft of directing - helping creative professionals understand how to better get their great ideas to the screen. And for those who are bold enough to embrace the future, Mo offers an exclusive mentoring program that teaches creatives how to become a director. 

As an ex-creative turned director who never went to film school, Mo has the ultimate cheat-sheet for helping great thinkers get better ideas onto the screen, and giving talented creatives the tools and method they need to direct their own work. 

Mo also coaches business owners and marketers in how to better understand and master the most dominant and influential mode of communication in our time to leverage their video content spend for maximum returns.